Ivor Reic

Ivor Reic


A web development and UX design expert specialized in mapping out, designing, and delivering complex custom-built web applications on time.

I run a high-grade 2-person consultancy that works with both established companies and passionate entrepreneurs to help them polish their ideas, turn them into state-of-the-art working products, and bring those products into the market.

Specialities: Custom-Built Web Applications, Software Architecture, Minimum Viable Products, Prototyping, Reliability and Responsiveness

Preferred tech: JS/TypeScript/Babel, React, Webpack, Node, GraphQL, ESLint, CSS etc.


Owner, Consultant
2017 - Present

Code Tree is a two-person web development and UX design team specialized in mapping out, designing, and delivering complex custom-built web applications on time.

We have worked with companies and entrepreneurs from all over the world. New York City, Los Angeles, Washington D.C., Boston, Berlin, Munich, Johannesburg, and more. From early stage startups that just received their first investment, to globally established companies worth hundreds of millions of dollars.

Front-end architect
2019 - 2019

Cosuno helps construction companies find suitable subcontractors, receive and analyze bids, and make data-based decisions.

My role was to help architect the React client-side application, and develop most of the MVP.

Front-end development, UX design, project management consultant
2017 - 2019

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Roomsie is an online marketplace that connects hosts with interns, students, and recent graduates looking for medium-term housing in Washington, D.C. A complex product built from the ground up.

It was a project long-time in the making and over the past couple of years various development teams failed to deliver a working product.

I was hired to take ownership of a troubled development process, helped the CEO reduce the burn rate and downsize the current development team by 60%. In the next couple of months we delivered more working features than the previous teams delivered in the past couple of years.

After launching the first version of the product we focused on validating the product market fit. Within days, we received our first booking request and it went through. Within weeks, we already had $XXX,XXX in revenue.

Front-End Architect
2016 - 2017

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Trackmatic is a specialist, hands-on provider of innovative, centralized On-Road Execution™ services. Their product excels in vehicle tracking, fleet management, route planning, address validation and much more.

My responsibility was to architect a complex client-side application from scratch in addition to building a couple of core business modules.

Some of the things I did:

Tech: React, Redux, Google Maps JavaScript API, Webpack, d3.js, Mocha, ES7, PostCSS

Full-stack developer, some UX work

This website was delivered for a small Hollywood based audio production studio. It allows customers to order highly customized audio production services.

Some of the things I did:

Tech: Ruby on Rails, JavaScript, SCSS, Heroku

Co-founder, developer, UX designer, marketer
2014 - 2015

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A passion project I’ve been working on in my spare time with two other colleagues. It's a well designed movie aggregator with ratings from IMDB, Rotten Tomatoes, and Metacritic — a go-to place for finding a movie to watch.

It was featured on Hacker News and Product Hunt front pages for over a day, and is currently being used by more than 100,000 people every month.

Some of the things I did:

Tech: JavaScript, SCSS, HAML, Lo-Dash, Ruby on Rails

Front-end developer, second designer
2014 - 2015

Two Margins wants to change the way financial information is analyzed. It uses the wisdom of the crowd to help users gain financial insight and advantage. It allows financial experts to annotate and comment U.S. Securities and Exchange Commission issued reports and other financial/political documents.

After experimenting with a couple of prototypes we built the project from scratch. I was responsible for developing the front-end and partially for design.

Some of the things I did:

Tech: CoffeeScript, Underscore.js, HAML, SCSS, Ruby on Rails

Lead front-end developer
2013 - 2014

Bib + Tuck is a highly curated e-commerce community of shoppable personal closets based in New York. I worked on a complete project-wide responsive redesign as a lead front-end developer.

Some of the things I did:

Tech: JavaScript, jQuery, Underscore.js, HAML, SCSS, Ruby on Rails

Front-end developer and UX designer
2012 - 2015

Trifolium is a small family-owned development and design studio located in Zagreb, Croatia. I worked on a couple of projects as a front-end developer and UX designer.

Some of the things I did:

Tech: JavaScript, jQuery, Backbone.js, Underscore, HTML, LESS, Bootstrap, Ruby on Rails

Side Projects

Trello clone

I built this simple Trello clone to experiment with different types of project structures. It's powered by React/Redux on the client coupled with a Node/Mongo API and everything lives on a DigitalOcean droplet.

Tech: React, Redux, ES6-ES8, Webpack, Yarn, Node.js, MongoDB

Space shooter game

I wanted to learn canvas so I decided to make a simple space shooter game. Written in ~600 lines of Javascript. No frameworks were used.

Tech: HAML, SCSS, CoffeeScript

The road

While preparing to write my thesis I read some books. I liked them so much so that I decided to distill them into a short business guide.

Skills and tools


Zagreb School of Economics and Management
Economics and management
2008 - 2013

ZSEM is a member of AACSB and ranked no. 1 business school in Croatia by Eduniversal for the last five consecutive years.

School of electrotechnics and computer science TESLA
Electrotechnics and computer science
2004 - 2008